A Good Book Title:
Branding and Marketing Your Book

How do you brand and market your book? Start with a good book title.

A good book title is the cornerstone of your publishing empire. It serves as the foundation of your brand, book marketing plans and other products.

In nonfiction, best-selling brand names include “4-Hour,” “Rich Dad” and “Chicken Soup.” In fiction, famous brand names include “Harry Potter,” “Twilight” and “Shades.” These book brands have grown into international franchises.

Once you have a strong brand name, you can launch a series of books or products, which in turn support the book title.

These include

  • consulting
  • speaking
  • workshops
  • webinars 
  • online membership sites
  • DVD products
  • audio products
  • affiliate programs
  • movies or documentaries

In working with clients, we often assist in creating a brand name. A strong brand name embodies a book’s core ideas and themes and speaks to the author’s ideal audience.

Once a brand name is chosen, we will revise the book text to give it marketing sizzle. This means dressing up all aspects of the manuscript to appeal to your target audience, including the book title, subtitle, chapter headings and subheadings.

Typical marketing packages we offer include the following.

Give Your Book Sizzle

Summary: Appeal to your target market

Benefits: Make sure your product fulfills your branding and marketing goals for appealing to your target readers.

Who this is for: Authors with completed manuscripts who want to create a product that appeals to their target market; authors who want a marketing and publishing team to get their product to market

Goal: Make your book more sellable

Task highlights:

  • Review manuscript and suggest marketable elements
  • Brainstorm book titles to create a brand name
  • Revise text for branded headlines, chapter headings and other elements
  • Review book elements for search engine optimization (SEO)
  • Collaborate with other publishing professionals to prepare manuscript for optimal marketability and sales

Related Resources

Read more about Building Presence Before Publishing

Read more about Book Publicity

Read more about Promoting Your Book

Read more about Where to Promote Your Book

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