5 Places to Promote Your Book as a Speaker
One of the best ways to promote a new book is through
speaking about your expertise. Your book has a powerful message, and the best
way to get it out there is — you guessed it — to tell people about it.
But not all authors are speakers, and if you’re new to
the speaking scene, it may be hard to figure out where to begin. When you’re
just starting out, it’s important to take your speaking opportunities wherever
you can get them. Which is all well and good, but which also prompts the question:
Where can you get them?
As an author without a whole lot of speaking experience,
you’ve got a little bit of legwork ahead of you. But as long as you’re willing
to put in the effort, you’ll find a host of possibilities waiting at the end of
the road — all of them excellent opportunities to promote and sell more copies
of your book. Here are some ideas to get you started.
Large conventions (also known as conferences) can
sometimes book up to 100 speakers for an event. Beyond keynote speakers,
conference organizers also look for people to speak during meals, to lead panel
discussions and to run workshops. Speaking at a convention is definitely worth
your while, so do everything you can to get your foot in the door. After your
speech, you are usually able to sell your book at the back of the room, along
with other products and services, if you have them.
Trade shows — also known as expos or exhibitions — will
often hire speakers to boost their attendance. There are trade shows on every
imaginable topic, so the odds are good that your expertise will fit into one of
them. Expos are a great place for networking, promoting your business and
selling your book.
All over the country, there are various institutions
offering continuing education that need your expertise. They are always looking
for new speakers, because they want to keep their listings fresh and diverse. That
makes it easy for you to throw your hat into the ring. Bring your book along and
sell it after the presentation.
Schools and Colleges
These can get competitive, but schools and colleges do
bring on speakers to talk to their staffs and student bodies. Just make sure
that your topic is something that this audience will be able to relate to
before you put your energy into barking up this tree. If you are a good fit,
colleges in particular can be a good place to sell books.
There are countless other places to speak in your area — the
trick is figuring out where they are. Speaker bureaus are great tools that can
help you do just that. These organizations match up speakers with events to
speak at. Although not all speaker bureaus are keen on signing on beginners,
it’s a good idea to sign up for as many as you can early on. Keep in mind that
you’ll need to “audition” with a video demo to get in the door. Speaker bureaus
make their money by taking a 20-30 percent commission on your speaking fee. If you
run into one that tries to charge you a registration fee, pass on it and go to
the next one. The benefit to working with a speaker bureau is that there’s a
good chance it will be able to set you up with an audience that matches your
target demographic. Usually, this will translate into an increase in book sales
Read more about How to Land Publicity
Read more about Make More Money as an Author
Read more about How to Create a Platform for Your Book
Return to the top of the Best Places to Promote Your Book as a Speaker page
Return to the AuthorBridgeMedia.com home page