How to Make Your Business Book Unique


You have a successful business. You have a great personal story. You have a message to share. And you want to write a book.

You’ve looked through Amazon, Kindle, your iPad, or Barnes and Noble. You’re dismayed to find tons of books on your subject already out there! One even has the title you thought you would name your book.

How do you make your story stand out? How do you make your story unique?

Here are five ways to write a top-selling business book:

  • Remember what you wished you had known when you first started — no one else knows it.
  • Think about your original way of doing things, your business processes — no one else has created them.
  • Share insights learned from your mistakes and successes — no one else knows them.
  • Focus on your personal experiences — no one else has them.
  • Speak in your voice — no one else has it.

Your business may be part of a worldwide industry comprising millions of other businesses run by millions of other business people.

But there is only one you — the only one to exist in the history of the universe. That’s the essence of your business book.


If you need assistance planning and organizing your book, a professional ghostwriter or editorial coach can help.


Related Resources

Read more about Writing a Business Book

Read more about Business Fables

Read more about 10 Top-Selling Business Fables


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