Infopreneur Guide

By creating information products explained in this infopreneur guide, you can generate new revenue streams, share your story or leave a legacy. It’s an excellent way to be an infopreneur, while helping others.

Information products can be applied to virtually any subject or book type you want to create — including how-to books, business memoirs or even spiritual memoirs. Depending on your goals, you can create different products to reach different target audiences. You can also leverage your material by repackaging the same information or stories into various products.

You can hire a ghostwriter to help you create these products and bring them to market quickly. If you want to explore your ideas and find a ghostwriter, please contact us.

Seven Ways to Package Your Information or Story

1. Books

The main purpose of a book is to give the audience an overall experience of you. It serves as an introduction and emotional hook into your story.

If you are writing a memoir, you want to share your ups and downs, failures and successes, despair and triumph. You want to share your experiences, perspective and wisdom.

If you are writing a how-to book, you want to share the concepts, ideas and methods for doing things, without too much nitty gritty. You want readers to know how your topic can help them in their lives, that they can do it, how to do it and how they can learn more.

Books can also serve as introductions to other products in your media series. In addition, they can lead people to attend workshops, seminars, and events and services you may offer.

2. Workbooks

The purpose of workbooks is to share the nitty gritty. It provides meat to your ideas.

You might give out these manuals in your seminars or courses, or sell them at the back of the room at speaking engagements. You can also combine workbooks with CDs and DVDs for an entire instructional package.

Workbooks are where you have those long, detailed explanations of how specifically to do things. You can include fill-in worksheets, sample conversations, case studies, numbers, detailed lists and prices that didn’t fit in the book or website.

A good workbook motivates and guides a reader to learn. It tells the reader what it’s going to teach them, then teaches them, then tells the readers what it just taught them. It is clear, organized and concise. And with a really great workbook, it is inspiring.

Workbooks also can serve as marketing tools for other products, seminars or coaching services you may offer.

3. E-Books

The purpose of e-books is to provide quick cash. An e-book is an online product that your audience can buy and download immediately.

An e-book can be a condensed version of your workbook or book. It can also be a compilation of your newsletters, blogs and even video. An e-book usually focuses on a specific topic. The price depends on the length and value of the information.

E-books can be sold on your website 24/7, generating cash around the clock. They can also be marketed on your website and in your newsletter, as part of an overall infopreneur strategy.

4. Websites

Websites serve as your home or storefront, showcasing your infopreneur products in the virtual world. Your website is where people surfing for information online find out about your area of expertise.

An effective website not only states what you are about, but also attracts online traffic and readers who are searching for your information or story. They are the exact people you want to reach.

In this case, the ghostwriter needed is one who understands how to integrate your products with search engine optimization (SEO) search terms, so your website is optimized to reach your target audience. This way, all of your infopreneur products have a consistent voice, tone and strategic goal.

5. Newsletters

The purpose of newsletters is to stay in the minds of your customers or supporters. It is a way to market yourself on a consistent basis.

An electronic newsletter gives your readers short snippets, ideas or tips on a monthly, weekly or even daily basis. It helps you build trust and loyalty from people who might otherwise be strangers.

Electronic newsletters are also a way to announce new products, services, events or specials that you may be offering. Even if your product is, say, your spiritual memoir of meditating in the Himalayas, newsletters can help you keep in touch with your community of supporters.

6. Blogs

Blogs are a quick, pithy way to record your ideas and insights. They also serve to raise your website’s visibility, by boosting your Google rankings.

Blog entries provide new content and activity to an otherwise static website. When done well, blog entries can be compiled into e-books, workbooks or even a book — thus creating more infopreneur products for you.

7. Videos

Videos offer an immediate presence. They tell people who you are, how you look and what you sound like. You can also use them to explain your topic or story.

Video blogs, or vlogs, combine text with video to create a multimedia journal. You can also use video to record your public talks, presentations or testimonials. These can all be transcribed to create new text or combined to create multimedia presentations.

Like blogs and newsletters, vlogs or their transcriptions can be combined with your other material to create e-books, workbooks or books. These infopreneur products all serve to generate new revenue streams or leave a legacy.

Explore Your Ideas

This infopreneur guide gives you a sense of what you can create. You can use it to generate revenue streams, share your expertise or even leave a legacy.

Discuss your project with someone who can effectively execute your ideas. A good ghostwriter understands your goals and can create infopreneur products quickly and successfully. Contact us to get started on your project now. 

Related Resources

Read more about The Pros and Cons of E-Books 

Read more about Planning Your Book 

Read more about Working With a Ghostwriter 

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